EXPERIENCE
L’Ippogrifo® supports companies of this type to reposition them in the market, build new distinctive elements around which to develop a product offering, and then launch operational marketing efforts. These activities are characterized by a one-off, consultative approach, and are designed to comply with brand positioning guidelines.
L’Ippogrifo has been operating in B2B marketing since 1996—a time when the very concept of structured commercial strategy for companies was still largely undefined.
Over thirty years of activity, L’Ippogrifo has navigated market shifts, economic crises, technological evolution, and changes in sales models, building a wealth of expertise that today allows it to anticipate issues before they arise and guide companies through the most critical stages of their growth.
The Agency is built on applied experience: every project is grounded in what has already been observed, tested, and validated in hundreds of real-world context.
SPECIALIZATION
L’Ippogrifo® supports companies of this type to reposition them in the market, build new distinctive elements around which to develop a product offering, and then launch operational marketing efforts. These activities are characterized by a one-off, consultative approach, and are designed to comply with brand positioning guidelines.
What sets L’Ippogrifo apart from other marketing players is its highly focused specialization in B2B marketing.
In the Italian market, there are virtually no other agencies with such a long-standing and dedicated focus on the business-to-business sector.
Over the years, L’Ippogrifo has helped increase the sales of hundreds of Italian companies, working across virtually every B2B industry.
L’Ippogrifo has developed proprietary frameworks—Marketing & Sales Suite and Marketing & International Sales Suite—specifically designed for B2B companies and applicable across all sectors, including yours.
HOW DO WE WORK?
L’Ippogrifo® supports companies of this type to reposition them in the market, build new distinctive elements around which to develop a product offering, and then launch operational marketing efforts. These activities are characterized by a one-off, consultative approach, and are designed to comply with brand positioning guidelines.
L’Ippogrifo is an agency built on pragmatism and clarity. Working with us is simple, fast, and straightforward.
Whether you sell products or services, if your clients are businesses, you will find in L’Ippogrifo an experienced partner capable of supporting the exponential growth of your business.
FOCUS: RESULTS
L’Ippogrifo® supports companies of this type to reposition them in the market, build new distinctive elements around which to develop a product offering, and then launch operational marketing efforts. These activities are characterized by a one-off, consultative approach, and are designed to comply with brand positioning guidelines.
In a market full of agencies and consultants offering abstract, often fully digital strategies with little clarity and limited tangible outcomes, L’Ippogrifo stands out with an approach rooted in clear, defined objectives.
For this reason, the Agency applies the principles of direct response marketing—a discipline that ensures measurable and verifiable results.
The core elements of direct response marketing are applied by L’Ippogrifo, based on its extensive experience in both Italian and international markets, and are optimized through customization for B2B environments.
A competent and methodical approach that generates millions of euros in sales for its clients every year.
97% of the projects completed by the Agency have delivered tangible results in terms of revenue growth *.
*Source: internal ISO 9001 documentation – “indicators and targets” tables
WHAT THEY SAY ABOUT US
“We were doing well, but we weren’t satisfied. That’s where the idea came from to involve L’Ippogrifo in a radical transformation of the company and in the introduction of marketing methodologies that DCM had never used before. We could never have built internally the level of expertise that L’Ippogrifo provides—not without unsustainable costs and timelines that didn’t match our needs. One of the key factors for us was having access to the Agency’s full expertise and the knowledge developed through years of experience in B2B. The Agency’s greatest strength was showing us a clear path and explaining how we could achieve specific objectives. It would have been impossible for DCM to reach certain results without these tools. Today, our marketing is supported by L’Ippogrifo, but it has also become an integral and indispensable part of our company.”

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