B2B
An agency focused on B2B marketing and sales. A strategic partner for SMEs aiming to grow sales in Italy and abroad.
An agency focused on B2B marketing and sales. A strategic partner for SMEs aiming to grow sales in Italy and abroad.
STAY INFORMED ABOUT THE LATEST IN B2B MARKETING
STAY INFORMED ABOUT THE LATEST IN B2B MARKETING
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WHY L’IPPOGRIFO
WHY L’IPPOGRIFO
“We’re the B2B marketing people.”
Founded in 1996, L’Ippogrifo is a long-established agency specialized in business-to-business marketing.
If your customers are companies, you’re in the right place.
L’Ippogrifo was the first agency in Italy to apply direct marketing to the B2B sector and the only one to launch a franchising system for marketing services back in 2008.
In 2018, it founded the Italian B2B Marketing Association (AIMB2B), and in 2021 it brought marketing to television with its own show broadcast on digital terrestrial TV (“25 Minutes of B2B Marketing”). It is still the only Italian company to have produced a film focused on marketing (“Marketing a km zero”).
L’Ippogrifo has also held the presidency of the Triveneto section of the Marketing and Communication Club, an association that brought together more than 42,500 Italian and international professionals and managers.
The Agency’s services range from strategic marketing consulting to operational marketing activities, both for the Italian market and for international expansion.
Today, L’Ippogrifo has an in-house team of over forty professionals who manage strategic and operational activities for clients with whom it develops high value-added projects. The Agency is part of the Thesorium group, together with L’Ippogrifo International and Made in Marketing.
In 2019, the Agency launched a training division, B2Big, iwith the goal of providing entrepreneurs and managers with all the tools they need to strengthen their expertise in B2B marketing and sales.
30 years
of experience in B2B marketing (since 1996)
Over 1,000
B2B marketing projects delivered
97%*
*source: internal ISO:9001 documentation
“indicators and targets” tables
“indicators and targets” tables
of completed projects delivered tangible results in terms of revenue growth
Italian and International markets
covered through a dedicated structure
Over 40
in-house B2B specialists
All activities carried out by L’Ippogrifo are rooted in a strong commitment to the B2B sector and are aimed at improving the commercial and financial performance of Italian SMEs, both in Italy and abroad.
The agency’s focus is on results and on achieving concrete, measurable objectives shared with its clients. When working with L’Ippogrifo, you don’t engage a typical marketing agency, but a true strategic partner that operates alongside you to ensure a measurable and verifiable return on investment, leveraging the full potential of marketing.
For international markets, clients can rely on the Agency as a certified Alibaba.com Partner.
Where conditions allow—namely when clients have the appropriate size and a sufficiently advanced level of marketing implementation—L’Ippogrifo offers a unique guarantee in the market: the Guaranteed ROI Formula, which provides clients with a concrete assurance on the return generated by their marketing investment.
REQUEST THE FREE B2B
MARKETING KIT
REQUEST THE FREE B2B MARKETING KIT
Inside you will find:
– two books published by L’Ippogrifo;
– two guides: “How to maximize the performance of a B2B sales network” and “How to shorten the B2B sales cycle”;
– a copy of the B2Big Café Magazine.
It’s a great way to explore the world of L’Ippogrifo up close, with no obligation.
BUILD YOUR B2B MARKETING LIBRARY
BUILD YOUR B2B MARKETING LIBRARY
Andrea and Nevio Zucca have authored six publications over the years:Pane, marketing e filo spinato, Dòpati, L’ABC del marketing, Dòpati ancora, Quello che i guru del marketing non ti dicono, and Tiki Taka B2B.This is the essential collection if you want to master the principles and strategies of B2B marketing. Clear, accessible language and a practical approach tailored for entrepreneurs and managers of SMEs have made these books widely appreciated and successful.
THE B2B MARKETING BLOG
THE B2B MARKETING BLOG
If you want to discover the behind the scenes of a marketing and communication agency, learn about the strategies L’Ippogrifo tests and finds most effective, understand the services and campaigns developed for clients, and take inspiration from the most successful case studies, the blog is the ideal starting point. Here you’ll find both the latest articles and the most-read content among companies that follow L’Ippogrifo.
THE YOUTUBE CHANNEL
THE YOUTUBE CHANNEL
Subscribe to L’Ippogrifo’s YouTube channel: the best way to stay connected with B2B experts through video content. L’Ippogrifo’s YouTube channel is packed with insights and practical tips on positioning, strategic and operational marketing, sales network management, and building a business model that delivers real economic results. Learn the best practices to implement your marketing, communication strategy, and sales
Discover L’Ippogrifo’s podcast, where you can listen to the Agency’s main content covering all key marketing topics.
Each month, new episodes are released, offering practical insights and tangible benefits for entrepreneurs and B2B marketing and sales managers in Italian companies
It is the Agency’s printed newsletter: each month it explores five key topics dedicated to B2B marketing.
A tool designed to deliver content, insights, and practical ideas developed by L’Ippogrifo’s team directly to your door.
Click here to receive Marketing alla Lettera free of charge.
Marketing and communication have changed, and L’Ippogrifo has always stayed ahead of the curve—helping its clients stand out in the market and outperform their competitors.
Italian entrepreneurs often associate marketing with traditional advertising (still used in some sectors, especially B2C), which relied heavily on creativity and mass media channels such as TV, radio, and newspapers.
Today, these solutions are no longer the most effective path for SMEs, as they require high investments that cannot be fully controlled.
For this reason, L’Ippogrifo has always focused on direct marketing—an approach that combines marketing and communication activities aimed at achieving full control over actions (and therefore budget), thanks to measurable responses.
Direct marketing is the most powerful lever for SMEs operating in the B2B sector and remains the most cost-effective and efficient way to do marketing today
Another key focus for L’Ippogrifo is positioning—the space a company (or product/service) occupies in people’s minds. That’s why our agency knows that every action must start from a strong strategic positioning, in order to highlight the company’s unique value in the market.
Are you looking for a communication agency to promote your products and find new customers?
Do you think an advertising agency can help increase your sales? L’Ippogrifo is all this—and much more!
REQUEST A FREE CONSULTATION
REQUEST A FREE CONSULTATION
Want to understand how marketing can benefit your company? Discover it with Question Marketing, the tailored audit designed for SMEs operating in the B2B sector.
